THE CLIENT
After beginning their career as an experimental design associate and construction manager in one of the country's top architecture firms, Ivan took on the role of a creative director for this studio, showcasing his evolution and innovative spirit, whilst Rosario manages and oversees the construction of these innovative spaces.
THE OBJECTIVE
Create a signature brand, establish collateral design, an engaging website that encapsulates the core of the studio, and mesmerizes the viewers with a modern interpretation of architecture. The captivating simplicity and precise details of architectural beauty are encapsulated in the surprisingly minimalist yet impactful arrangement of components.
By way of a daring aesthetic and inventive approach, we aim to highlight how the studio is influenced by natural elements and visually captivating forms and areas. Through vivid strong hues and layout strategy, an understanding of the studio's creativity can be gleaned.
THE SOLUTION
The emblem of the studio constitutes a logotype subtly blending within itself. The concept revolves around highlighting an M that is bold and recognizable, and drawing motivation to fashion a design within the logotype and the simplified emblem. The proficiency and outputs of the studio will be emphasised within the logo's constraints. In the course of layout analysis, the significance of straightforwardness and lucidity renders the job more efficient.
The color scheme presents a vibrant and impactful mix that underpins the concept of minimalism, acting as a spotlight for significant graphics and renders. The font chosen for the brand continues to be uncluttered and refined, yet direct and precise, concentrating on the studio's output. Attention to subtleties and simplicity forms the backbone of a victorious layout. Considering the beautiful complexity and detail of the studio's visuals, we aim to highlight and give it priority.