BUNCH CAPITAL

KEYWORDS / BRAND IDENTITY / REBRAND / MARKETING / FINTECH / VENTURE CAPITAL / PRIVATE EQUITY / BERLIN / STARTUP

ABOUT BUNCH CAPITAL

bunch is a Fintech startup building the backbone of private markets, enabling top funds, investors, and founders to operate securely and transact seamlessly. Designed with GPs at heart, bunch’s data-centric approach ensures GPs and LPs have access to accurate, up-to-date information in one centralized hub, fostering smarter, faster decision-making and transparent collaboration.

Key Responsibilities / Brand Guidelines / Design System /

Icon Design / Visual Identity / Web Design / Illustration

Motion Design / Paid Socials / Social Media Content / Marketing

In Collaboration with the Marketing team at bunch.

THE BRIEF

Since November '24 that I joined bunch as a freelance Graphic Designer within the marketing team, my role focused on elevating the visual identity of the brand across digital and physical touch points. The objective was to build a cohesive and scalable design system that supports the company's fast-paced growth, enhances brand recognition, and enables consistent communication across all channels, from social media to events.

Develop a brand identity, collaterals and a website that harmoniously and effectively communicates the taquería's value and experience to Berliners, as well as the Mexican

view of the taco as something "holy".

Working closely with the content, growth, and leadership teams, I was responsible for translating marketing strategies into compelling visuals that align with bunch’s brand values and tone. The goal was not only to create beautiful designs, but also to ensure functionality, clarity, and adaptability across a wide range of assets and platforms.

Through the brand's behavior, typography and color story, the essence of true authentic Mexican taquerías is captured in an elevated way. Taquería Madre seeks to be a place where you can enjoy a genuine Mexican experience and share classic drinks with friends.

THE SOLUTION

To meet these goals, I created a comprehensive set of brand guidelines and developed a library of branded templates for internal use, streamlining content creation across teams. I designed an icon library and produced motion and video assets tailored for social media and broader marketing campaigns.

Develop a brand identity, collaterals and a website that harmoniously and effectively communicates the taquería's value and experience to Berliners, as well as the Mexican

view of the taco as something "holy".

Additionally, I crafted physical marketing materials for events and designed data-driven social media visuals such as finance report assets, ensuring brand consistency while adapting to various content types and formats.